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Cross-border sales: think local to maximize the opportunities

Cross-border e-commerce serves more and more as a way to find good deals, and globally, intra-European transactions are declining in favour of cheaper purchases made from Chinese websites.

How can you recruit cross-border buyers?

  • Security of transactions and the absence of extra fees are particularly important to build trust and thus attract international potential.
  • E-tailers also need to think local: delivery and payment preferences are still very different among European countries. The more you can adapt your services and solutions to local expectations, the more you can expand your international scope.

Top 3 of countries crossing the border the most to find goods online

  1. Latvia : 86%
  2. Portugal : 83%
  3. Croatia : 81%


  • Cross-border infographic (83,44 kB)