E-shopper barometer 2018
A new buyer is born
For the third year in a row, DPDgroup’s e-shopper barometer continues to track and highlight outstanding e-commerce trends.
Key take-aways Europe
- New buyers are demanding.
- Cart abandonment and returns are inherent to e-shopping behaviours.
- Cross-border is further developing.
- M-commerce continues to grow
- When purchasing online, the delivery company matters.
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