Dialogue marketing clerks work in call centres, in service centres and in other types of dialogue-oriented organisation. They also process enquiries, orders or complaints and take part in sales and marketing activities. Acquiring and supporting customers as well as ensuring customer loyalty are also part of their responsibilities.
The period of training for this qualification is three years.
Contents of the training programme:
The company which implements the training
- position, legal form and structure of the company
- occupational training, labour, social and wage agreement regulations
- health and safety in the workplace
- environmental protection
- service offer
- work organisation, cooperation, teamwork
- organising operating processes, quality assurance activities
Dialogue processes
- verbal and written communication
- advising customers
- ensuring customer loyalty
- acquiring new customers
Information and communications systems
- software, networks and services
- databases, data protection and data security
Projects
- project preparation
- project implementation
- project controlling
- personnel
Commercial management and controls
- cost and performance calculations
- controlling
- quality assurance during order implementation
Marketing and sales
- drawing up offers and sales
- marketing of services