What do we know about this important target group of heavy buyers?
YOUNG: Most of the people being a heavy buyer are rather young. 51% is between 18 and 34 years old.
LOYAL: They are loyal shoppers, 23% always shops on the same website.
MULTI-DEVICE USER: The group of heavy buyers stands out as multi-device users. There is a significant difference in the use of mobile phones between the three categories: 57% (heavy buyers), 40% (medium buyers) and 27% (small buyers). Seeing the high use of mobile phones in the shopping process, heavy buyers make guilty pleasures easily. Next to that, they are an interested target group to reach via social media.