23. May 2022 | Interview

Interview with the POMCANYS-Team

"Some things did not go as planned"

DPD prevents things from escalating and simply delivers. This is the message in the six new clips, created in cooperation with POMCANYS Marketing AG (https://einfach-liefern.ch/). What did the agency think of the workshop with DPD? How did it arrive at the slogan? And did DPD also ‘simply deliver’ when it came to filming? These are the questions we had for Romy Spielmann (consultant and project manager), Reto Hunziker (writer and concept developer) and Mary Pascher (art director).

How was it for you to work with DPD?

On the one hand, it was extremely enjoyable and exciting. We were given a lot of freedom, we received constructive feedback and our discussions were stimulating. On the other hand, DPD knows how to keep on challenging us with requests, limitations and deadlines. We enjoy this kind of intensity and time pressure, not to mention the short decision-making processes and the direct, humorous communication. ‘You’re fun to work with!’

What was the highlight of planning and realising the ‘Simply deliver’ campaign with DPD?

Definitely the two days of filming, including the photo shoots. Everything was planned and scheduled down to the minute – everyone knew what they had to do. Nevertheless, some things did not go as planned and we had to improvise from time to time. We ultimately worked for two long, busy and exhausting days, but there were lots of laughs and the DPD employees/actors got stuck in with so much enthusiasm and commitment that we cannot describe it as anything other than a resounding success.

How did you arrive at the message ‘Simply deliver’?

When you order something, you assume that it will be delivered quickly and reliably. No chit-chat, no nonsense and no complications. Our joint workshop came to the conclusion that this is the DPD promise: We simply deliver. In Switzerland, we say ‘eifach liefere’ or ‘simply deliver’ when we want something done, and we believe that the message fits DPD perfectly.

You are not just an agency, because you had your own ‘actors’.  😊 How did your staff end up helping out with the annual campaign?

Now, if you have seen Momo, you will know that he is young, good-looking and as fit as a fiddle. We also surmised that it would be difficult to find someone who would agree to be filmed topless. Momo had no such issues: As bold as brass, he jogged half-naked across Hardplatz in the crisp morning air.

What did you think of DPD employees putting on their acting shoes in the short clips?

Purely from a realisation standpoint, it is certainly not simple. But when the employees are as motivated and talented as yours, it is really not that much of an issue. Some of the scenes, poses and facial expressions would not have looked any more convincing coming from professional actors. As employer branding experts, we can also say that the campaign absolutely boosted employee retention.

What is the most fun thing about your job?

Finding an impressive, inspirational yet authentic creative solution within the parameters set for us by our clients (sometimes they are broad, other times they are narrower). It is challenging at times, but it never fails to be exciting.

 

 

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Written by:

1631910806698

Ana Cardoso

Marketing & Communication Coordinator

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POMCANYS Marketing AG

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