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E-shopper barometer 2018

The number of online buyers in Switzerland remained constant compared to the previous year, but is still below the European average. Swiss people buy fashion and shoes online. The overwhelming majority (82%) of Swiss e-shoppers have already made purchases on foreign websites; however, there seems to be an increase in mispurchases - the return rate is rising again. This is shown by the E-Shopper Barometer, a study conducted by the DPDgroup in 22 European countries.


  • Country sheet Switzerland (169,65 kB)
  • Country sheet Europe (167,17 kB)
  • E-shopper barometer report 2018 (7,12 MB)