Fun facts

About aficionados' behaviour

  1. I can shop for nearly 100% of the products/services I need online

  2. 81% of aficionados in the UK buy fresh food and beverages online

E-shopping map of China

China is leading the way in tomorrow’s trends

  • 92% of online shoppers are regular e-shoppers

  • Chinese regular e-shoppers receive in average 9.8 parcels per month

E-shopping map of China

China is leading the way in tomorrow’s trends

  • 92% of online shoppers are regular e-shoppers

  • Chinese regular e-shoppers receive in average 9.8 parcels per month

 

 

Discover more e-shopping habits in our online tool.

A shifting landscape

In 2021, 15.5% of all purchases in Europe were made online!

​As the world becomes more digitalised, consumerism is less and less hindered by technical, logistic and economic restrictions, speeding the emergence of a multi-faceted, omnichannel consumerism of New Commerce in which digital and traditional modes of shopping meet.

A shifting landscape

In 2021, 15.5% of all purchases in Europe were made online!

​As the world becomes more digitalised, consumerism is less and less hindered by technical, logistic and economic restrictions, speeding the emergence of a multi-faceted, omnichannel consumerism of New Commerce in which digital and traditional modes of shopping meet.

An e-commerce revolution is happening

Today’s e-shoppers are confident in the online shopping experience and now expect a high level of service with every purchase. They are perfectly at ease buying food online and intend to keep doing so. They care about the environment, and, as ever, convenience is a key motivator. With these expectations in mind, it is the industry’s duty to meet them. 

Carmen Cureu, Market Research Director 

Key Takeaways

  1. E-shopping has become a part of everyday life with a key role to play in New Commerce.

  2. As e-shopping has become a normal habit, consumers’ expectations are increasing and e-shoppers are still very satisfied with the whole e-shopping experience (purchase, delivery, return).

  3. Sustainability has become a major expectation throughout the value chain, but e-shoppers associate a sustainable purchase mostly with the product itself. 
  4. Fresh food & beverages are the clear winners of product category sales, especially fresh and ready-to-eat food.

  5. Parcel lockers have gained popularity and are now as frequently used as parcel shops.

Meet the e-shoppers!

Epicurean E-shopper

Epicurians

  • Seek pleasure from an e-shopping experience​
  • Love simplifying their lifestyle​
  • Are willing to pay extra to facilitate their daily lives
Senior e-Shopper

Senior e-shoppers

  • Use e-commerce out of necessity ​
  • Prefer desktop/laptop for e-shopping​
  • Less likely to use social media
e-Shopper Sustainability

Eco-selective e-shoppers

  • Reactive to negative online feedback​
  • Sensitive to delivery fees​
  • Favor sustainable delivery solutions
e-Shopper Aficionado

Aficionados

  • Smartphone in hand at all times​
  • Find e-shopping convenient and stress-free​
  • Seek for reviews and recommendations before buying
e-Shopper price conscious

Price-conscious buyers

  • Choose to buy online only when the price is right​
  • Prefer home delivery​
  • Often use lockers in order to pick parcels conforming their personal schedule

Go beyond online consumer's behaviour in a New Commerce era

Go beyond online consumer's behaviour in a New Commerce era

Check our New Commerce survey.

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