26. November 2020 | Press release

Pickup France launches Relais maxi, a specific service for heavy and/or bulky parcels

26 November 2020 - With Relais maxi, Pickup France adds to its portfolio of services and gives end customers the option of having their heavy (+ 30 kg) or bulky (over 1 metre wide) parcels delivered to a pickup point close to their home.


Have heavy and/or bulky parcels delivered at an affordable price, without needing to wait at home for them or travel to an out-of-town depot to collect them

Retailers that sell bulky products online (DIY, furniture, household appliances, sofas, bedding, etc.) are benefiting from a change in purchasing behaviour, with more and more consumers buying these types of goods directly on the Internet. However, the delivery of these products remains a critical point in finalising the end customer's online purchase.

By deciding to set up Relais maxi points in suburban areas as well as in city centres, in the immediate vicinity of where most people live and work, Pickup France gives end customers the comfort and simplicity of being able to collect bulky products purchased online from a local pickup point.

"For the last 20 years, we have been designing and operating solutions that are innovative and flexible to adapt to the needs of our BtoB (business) and B2C (consumer) customers," says Florian Bonnasse, Pickup France's Sales and Marketing Director, before adding:
"With Relais maxi, Pickup is expanding its portfolio of offers with a new local service, aimed at guaranteeing the best possible customer experience."

Relais maxi: the quality of the Pickup experience

Delivery to a Relais maxi point offers end customers the same advantages as delivery to a standard Pickup point|1]:

  • Time saving (no need to agree on a time slot for delivery, just show up at the pickup point during opening hours),
  • Affordable price (the delivery flows to Pickup points are pooled, which means e-commerce sites can offer their end customers cheaper shipping costs),
  • Peace of mind (regular, precise notifications are sent to the customer throughout the parcel delivery process).

When making a purchase on an e-commerce site that offers the option of delivery to a Relais maxi point, end customers select the Relais maxi point that is most practical for them. As with parcels delivered to standard Pickup points, the end customer receives regular notifications, by email and text-message, throughout the parcel shipment process. To give customers time to calmly organise the collection of their product (by making sure a car is available, for example), an additional notification is sent a few days before their large package is made available in the Relais maxi.

Deployment across the country

As of the end of September, 17 Relais maxi points were launched as part of the pilot phase, in partnership with VIR, in various French cities such as Caen, Dijon, Toulouse and Bordeaux[2].

These initial 17 Relais maxi, which are located in VIR agencies, are open and operational during the lockdown period.

The large-scale deployment of the service across the country is being considered for the future.


|1] Parcels less than 20kg and 1 metre wide. 13,000 Pickup points in France. 10,000 Pickup points remain open during the lockdown.
[2] The 17 cities with pilot sites are: Caen, Dijon, Brest, Toulouse, Bordeaux, Rennes, Blois, Nancy, Lille, Lyon, Rouen, Niort, Brignoles, Emerainville, Clermont-Ferrand, Strasbourg, Amblainville.


About Pickup France

A subsidiary of Groupe La Poste and DPDgroup, Pickup is the leading ouf-of-home parcel delivery service in France, with 13,000 parcel shops and 450 lockers.
The Pickup parcel shops receive daily deliveries from the carriers Colissimo, Chronopost and DPD France.
The Pickup point delivery service is proposed by more than 8,000 online retailers: Vinted, Veepee, Showroomprivé, Sarenza, CDiscount, Zalando, Amazon, Orange, Nespresso, i.run, Sephora, Mango, Decathlon, etc.
Pickup also provides several solutions to meet the challenges of urban logistics and last-mile delivery, especially through partnerships with retailers and supermarket chains.
The Pickup network is also present with 46,000 points in 27 countries around the world, through the various entities of DPDgroup, Groupe La Poste’s international parcel delivery network, which is the largest in Europe.
Pickup’s head office is based in the Paris region and the company employs 250 people.
More information on our website https://www.pickup.fr/

About VIR

VIR is an independent French company. VIR is the leader in home delivery of heavy and/or bulky products.
With 900 employees spread over twenty platforms, VIR operates 2,000,000 deliveries in 2020.
Its main customers are Ikea, Ubaldi.com, Vente-unique.com, Amazon, Veepee, Leroy Merlin, Made.com…
VIR also operates in Belgium and Luxembourg.
More information on our website www.vir.fr/en/

For more information

Pickup France press contact

Nicolas Brodiez

Profile Agency