17. January 2020 | Press release

SEUR launches a unique air quality monitoring programme in Madrid contributing to the CO2 emissions reduction

  • This project allows to measure the most deleterious fine particles PM 2.5

  • The sensors are set on SEUR’s parcel delivery fleet and facility network, and collect real data every 12 seconds

Madrid, 17 January 2020 - SEUR together with DPDgroup, launched a unique air quality monitoring programme in Madrid. This programme was also implemented in Paris and Lisbon, and will be rolled out in 20 European cities in the coming months.

The air quality measurement is performed thanks to sensors set on SEUR’s parcel delivery fleet and facility network, such as Pickup points and urban depots. Selected urban SEUR’s fleet and facilities are equipped with Pollutrack latest laser-based mobile sensors. These sensors collect real data every 12 seconds, street by street and at breathing level on most deleterious fine particles PM2.5 that is used to visualize on high resolution maps urban air quality levels.

This initiative is in line with the company’s corporate and social responsibility programme DrivingChangeTM. For Yves Delmas, Chief Operating Officer at DPDgroup,

“the global community demands cleaner air and DPDgroup is in a unique position to help. We want to bring benefits both to cities, end-consumers and citizens.”

For Itxaso Larrañaga, Human Resources and CSR Director of SEUR,

« SEUR has been reducing and compensating its CO2 emissions for many years, which therefore reduces its impact on the environment. We must and have the responsibility to launch initiatives that are environmentally friendly and to highly adapt our operations to environmental challenge that is air pollution”.

This environmental move could be made thanks to Pollutrack, an air pollution assessment and measurement tool. This reliable technology developed by Pollutrack enables to identify the most exposed areas to PM2.5 and better know what impacts fine particles have on people’s health.

According to the European Environment Agency, between 85% and 91% of the EU inhabitants are exposed to fine particles PM2.5 that are above the level recommended by the World Health Organization between 2012 and 2014. Besides, the same report confirms that road transport is accountable for 20% of the emitted fine particles. Which is why it is key for logistics operators to take some concrete actions for reducing their impact.


About SEUR

Our 75 years of history have allowed us to be pioneers in the urgent transport in Spain, and the work of our 8,100 professionals lead the sector with three main areas of business: international, e-commerce and B2B business. We provide services to companies of all sizes and sectors, and as part of DPDgroup, one of the largest international urgent transport networks, we deliver all over the world.

SEUR constantly invests in innovation to be closer to our customers and offer them greater flexibility through solutions such as Predict, interactive system to arrange delivery, or Now, for super urgent deliveries in one or two hours.
SEUR commits to sustainable logistics with the integration of alternative delivery systems in large cities such as the use of ecological vehicles, our network of Pickup points with more than 2,000 local stores or the use of lockers and urban hubs.

Press office / Communications agency

Maite Garaycochea / Rocío Fraile

SEUR Communication and Brand department