The Belgian e-shoppers
Environmental responsibility
Belgian regular buyers expect environmental responsibility from brands and companies (66%).
Delivery locations
For Belgian e-shoppers, the parcel shop is the main alternative to home deliveries (29%).
Expectations towards delivery
Visibility (real time information), flexibility (several delivery options) and precision (knowing or selecting the delivery day and slot).
Covid-19 & e-commerce
DPDgroup’s Market Research Director Carmen Cureu explains how e-commerce has been impacted by the Covid-19 pandemic.
Our 2019 e-shopper barometer highlighted already in 2019 major trends that were only accelerated by the Covid-19 crisis: the convenience as a major driver of e-commerce and expectations for ecology.
The pandemic also generated new trends in terms of e-commerce, such as a new e-shopper profile, niche categories becoming more commonplace (like food) and social selling.
Covid-19 & e-commerce
DPDgroup’s Market Research Director Carmen Cureu explains how e-commerce has been impacted by the Covid-19 pandemic.
Our 2019 e-shopper barometer highlighted already in 2019 major trends that were only accelerated by the Covid-19 crisis: the convenience as a major driver of e-commerce and expectations for ecology.
The pandemic also generated new trends in terms of e-commerce, such as a new e-shopper profile, niche categories becoming more commonplace (like food) and social selling.
About the research
This comprehensive study focuses on a series of indicators including online purchasing frequency, barriers to online purchase, website loyalty, cross-border purchasing and shopping attitudes.
As the previous years, it reveals the behaviours of Europeans who purchase online, and provides an outlook on future trends and on the prospects of the e-commerce industry.
The 2019 edition of the DPDgroup e-shopper barometer report was conducted by GfK from 27 May to 10 July 2019. Blind interviews took place online among 24,258 participants across 21 European countries (Austria, Belgium, Croatia, Czech Republic, Estonia, France, Germany, Hungary, Ireland, Latvia, Italy, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, UK) and Russia. All participants, aged 18 or over, had placed and received at least one online order for physical goods as of January 2019
Brochure E-shoppers in Europe 2019
Large (14246kb)
