For the past four years, the DPDgroup e-shopper barometer report has revealed the trends and behaviors of Europeans who buy online. It is the largest and most complete survey on e-shopping and cross-border e-commerce ever conducted.

The Belgian e-shoppers

Environmental responsibility

Belgian regular buyers expect environmental responsibility from brands and companies (66%).

Delivery locations

For Belgian e-shoppers, the parcel shop is the main alternative to home deliveries (29%).

Expectations towards delivery

Visibility (real time information), flexibility (several delivery options) and precision (knowing or selecting the delivery day and slot).

About the research

This comprehensive study focuses on a series of indicators including online purchasing frequency, barriers to online purchase, website loyalty, cross-border purchasing and shopping attitudes.

As the previous years, it reveals the behaviours of Europeans who purchase online, and provides an outlook on future trends and on the prospects of the e-commerce industry.

The 2019 edition of the DPDgroup e-shopper barometer report was conducted by GfK from 27 May to 10 July 2019. Blind interviews took place online among 24,258 participants across 21 European countries (Austria, Belgium, Croatia, Czech Republic, Estonia, France, Germany, Hungary, Ireland, Latvia, Italy, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, UK) and Russia. All participants, aged 18 or over, had placed and received at least one online order for physical goods as of January 2019

About the research

This comprehensive study focuses on a series of indicators including online purchasing frequency, barriers to online purchase, website loyalty, cross-border purchasing and shopping attitudes.

As the previous years, it reveals the behaviours of Europeans who purchase online, and provides an outlook on future trends and on the prospects of the e-commerce industry.

The 2019 edition of the DPDgroup e-shopper barometer report was conducted by GfK from 27 May to 10 July 2019. Blind interviews took place online among 24,258 participants across 21 European countries (Austria, Belgium, Croatia, Czech Republic, Estonia, France, Germany, Hungary, Ireland, Latvia, Italy, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, UK) and Russia. All participants, aged 18 or over, had placed and received at least one online order for physical goods as of January 2019

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Brochure E-shoppers in Europe 2019

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