13. June 2022 | Press release

The Estonian e-buyer is a believer in the green turn

  

According to DPD's pan-European consumer survey, more than half of Estonian regular e-shoppers expect environmental responsibility and green delivery of goods from companies and brands.

According to DPD's annual pan-European e-barometer consumer survey, 53% of regular Estonian e-shoppers believe that brands and companies should take environmental responsibility. Whenever possible, one third buy environmentally friendly products and agree to pay extra for it.

"We started fulfilling the goal of carbon-neutral parcel transport already in 2012, because already then we saw that environmental protection and green thinking are becoming more and more important for people and, as the study confirms, environmental responsibility will influence consumer behaviour and choices even more strongly in the future," commented DPD Estonia CEO Remo Kirss.

"We are the only transport company in Estonia whose all parcels’ delivery is carbon neutral. This means that we neutralize the carbon footprint of each shipment. In addition, we have introduced electric vans, which is a very important step in the provision of environmentally friendly delivery methods in parcel transport. Thereby last year, we managed to avoid emitting 47,8 tons of CO2 into the air.”

The consumer survey also shows that half of Estonian e-buyers consider the environmentally friendly delivery of goods important when buying online, whereas the availability of low-emission vehicles and the possibility of environmentally friendly delivery of products are more important to them than the choice of delivery locations or times. It is becoming increasingly preferred or sought to deliver multiple purchases in a single package and a single shipment.

Anette Apri, the marketing manager of Yaga, the fastest growing sales platform in Estonia, also sees the demand for ordering one package of various purchases in the re-use market, which also reflects the expansion of consumers' green thinking. "Because Yaga sellers are private individuals who send their personal belongings from different locations to a new circle, we can't offer a classic cross-platform shopping cart solution," said Apri.

"To solve the problem, we created the same parcel delivery service within one seller's store, which allows you to pack your multiple purchases and still receive it as one parcel from one seller. Now, such purchases make up almost 15% of all transactions, and we can clearly see the growth of this trend over time,” added Apri.

According to Apri, both in Estonia and globally, the re-use market is growing rapidly, and it is forecasted that in the coming years it will grow 10 times faster than the ordinary retail sector. "We assume the same trend in Estonia. Prolonging the life of existing clothing, household, technical and beauty products alone by sending them to a new circle is an environmentally friendly practice. By adding DPD's 100% carbon-neutral shipping method here, the shopping behaviour of the future will be summed up, which takes the environment into account and leaves as little footprint as possible, "added Apri.

"Today, DPD transports goods in 201 vans, 17 of which are fully electric cars. There are also 86 trucks in our fleet, three of which run on CNG gas. We are also already using biodiesel in regular Tallinn-Tartu intercity transport today. By 2025, we plan to introduce 100 green vans and 25 trucks running on biogas with the aim of performing 50% regular transport on alternative fuels by 2028,” Kirss added.

  

According to DPD's pan-European consumer survey, more than half of Estonian regular e-shoppers expect environmental responsibility and green delivery of goods from companies and brands.

According to DPD's annual pan-European e-barometer consumer survey, 53% of regular Estonian e-shoppers believe that brands and companies should take environmental responsibility. Whenever possible, one third buy environmentally friendly products and agree to pay extra for it.

"We started fulfilling the goal of carbon-neutral parcel transport already in 2012, because already then we saw that environmental protection and green thinking are becoming more and more important for people and, as the study confirms, environmental responsibility will influence consumer behaviour and choices even more strongly in the future," commented DPD Estonia CEO Remo Kirss.

"We are the only transport company in Estonia whose all parcels’ delivery is carbon neutral. This means that we neutralize the carbon footprint of each shipment. In addition, we have introduced electric vans, which is a very important step in the provision of environmentally friendly delivery methods in parcel transport. Thereby last year, we managed to avoid emitting 47,8 tons of CO2 into the air.”

The consumer survey also shows that half of Estonian e-buyers consider the environmentally friendly delivery of goods important when buying online, whereas the availability of low-emission vehicles and the possibility of environmentally friendly delivery of products are more important to them than the choice of delivery locations or times. It is becoming increasingly preferred or sought to deliver multiple purchases in a single package and a single shipment.

Anette Apri, the marketing manager of Yaga, the fastest growing sales platform in Estonia, also sees the demand for ordering one package of various purchases in the re-use market, which also reflects the expansion of consumers' green thinking. "Because Yaga sellers are private individuals who send their personal belongings from different locations to a new circle, we can't offer a classic cross-platform shopping cart solution," said Apri.

"To solve the problem, we created the same parcel delivery service within one seller's store, which allows you to pack your multiple purchases and still receive it as one parcel from one seller. Now, such purchases make up almost 15% of all transactions, and we can clearly see the growth of this trend over time,” added Apri.

According to Apri, both in Estonia and globally, the re-use market is growing rapidly, and it is forecasted that in the coming years it will grow 10 times faster than the ordinary retail sector. "We assume the same trend in Estonia. Prolonging the life of existing clothing, household, technical and beauty products alone by sending them to a new circle is an environmentally friendly practice. By adding DPD's 100% carbon-neutral shipping method here, the shopping behaviour of the future will be summed up, which takes the environment into account and leaves as little footprint as possible, "added Apri.

"Today, DPD transports goods in 201 vans, 17 of which are fully electric cars. There are also 86 trucks in our fleet, three of which run on CNG gas. We are also already using biodiesel in regular Tallinn-Tartu intercity transport today. By 2025, we plan to introduce 100 green vans and 25 trucks running on biogas with the aim of performing 50% regular transport on alternative fuels by 2028,” Kirss added.