E-commerce in Estonia and in Europe
DPDgroup conducts an annual Europe-wide survey that provides a comprehensive overview of e-commerce in Europe and the habits of e-shoppers.
- Regular e-shoppers represent 42% of the Estonian e-shoppers and their purchases account for 84% of all online transactions.
- 8 out of 10 regular e-shoppers have experienced purchases from foreign websites, but it is less than in 2019.
- Today, Estonian regulars buy around 13% of their total purchases on the Internet.
Discover more e-shopping habits in our online tool.
A shifting landscape
In 2021, 15.5% of all purchases in Europe were made online!
As the world becomes more digitalised, consumerism is less and less hindered by technical, logistic and economic restrictions, speeding the emergence of a multi-faceted, omnichannel consumerism of New Commerce in which digital and traditional modes of shopping meet.
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E-shopping has become a part of everyday life with a key role to play in New Commerce.
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As e-shopping has become a normal habit, consumers’ expectations are increasing and e-shoppers are still very satisfied with the whole e-shopping experience (purchase, delivery, return).
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Sustainability has become a major expectation throughout the value chain, but e-shoppers associate a sustainable purchase mostly with the product itself.
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Fresh food & beverages are the clear winners of product category sales, especially fresh and ready-to-eat food.
The brochure below provides an overview of e-commerce trends in Europe.
A shifting landscape
In 2021, 15.5% of all purchases in Europe were made online!
As the world becomes more digitalised, consumerism is less and less hindered by technical, logistic and economic restrictions, speeding the emergence of a multi-faceted, omnichannel consumerism of New Commerce in which digital and traditional modes of shopping meet.
-
E-shopping has become a part of everyday life with a key role to play in New Commerce.
-
As e-shopping has become a normal habit, consumers’ expectations are increasing and e-shoppers are still very satisfied with the whole e-shopping experience (purchase, delivery, return).
-
Sustainability has become a major expectation throughout the value chain, but e-shoppers associate a sustainable purchase mostly with the product itself.
-
Fresh food & beverages are the clear winners of product category sales, especially fresh and ready-to-eat food.
The brochure below provides an overview of e-commerce trends in Europe.
Environmental friendly e-shopping
- More than half Estonian regular e-shoppers expect environmental responsibility from brands and companies.
- For a delivery to be perceived as green it must meet two criteria: combine several products together in one delivery and shipped using low emission vehicles.
- Half of regular e-shoppers and up to 73% of Epicureans claimed they would favor a website which offers environmentally-friendly delivery options.
- 33% of regular e-shoppers make sure to buy environmentally friendly products when possible.
- 30% are willing to pay a premium for products/services respectful of the environment.
