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E-commerce in Estonia and in Europe

DPDgroup conducts an annual Europe-wide survey that provides a comprehensive overview of e-commerce in Europe and the habits of e-shoppers. The results of the survey conducted in 2022 are ready for review.

Did you know that...

  1. Regular e-shoppers order 3.7 packages a month on average and their purchases make up 89% of all web transactions.

  2. 79% of regular e-shoppers have purchased goods from foreign websites and the main reason for ordering from foreign web shops is getting better prices (75%).

  3. Consumer-to-consumer (C2C) e-commerce platforms are gaining increasingly more popularity. 2/3 of regular e-shoppers are users of C2C platforms.

A convenient web tool for reviewing the survey results

A convenient web tool for reviewing the survey results

We have created a web tool to display the desired results where you can apply various filters (e.g., age group of respondents, place of residence etc.) and compare the countries that interest you.

Start comparing

A shifting landscape

The global e-commerce market has experienced tremendous change over the past few years. Following decades of steady growth, the health crisis of 2020 was a watershed moment for the entire industry: shoppers turned to the Internet in droves, resulting in growth that far exceeded all expectations. Consequently, consumer habits underwent a dramatic shift, thereby cementing the importance of e-commerce and heralding a new hybrid mode of consumption. Consumers freely combined online and traditional modes in a manner that best suited their personal tastes and preferences.

In the post-pandemic era, as society seeks to adjust to an unstable context, change remains as constant as ever. If anything, its pace has only accelerated, thereby bringing increased uncertainty as well as promising new opportunities.

Amidst all this change, consumer needs and expectations continue to evolve as well. How are e-shoppers responding to the economic context? What goods are they buying? What are their expectations, and are those expectations being met? Based on an in-depth analysis of almost 24,000 e-shoppers across 22 European countries, our 2022 e-shopper barometer truly delivers change, thereby revealing the latest and most meaningful trends while offering valuable analysis and insight into what the future may hold.

The brochure below provides an overview of e-commerce trends in Europe.

Discover our brochure now

A shifting landscape

The global e-commerce market has experienced tremendous change over the past few years. Following decades of steady growth, the health crisis of 2020 was a watershed moment for the entire industry: shoppers turned to the Internet in droves, resulting in growth that far exceeded all expectations. Consequently, consumer habits underwent a dramatic shift, thereby cementing the importance of e-commerce and heralding a new hybrid mode of consumption. Consumers freely combined online and traditional modes in a manner that best suited their personal tastes and preferences.

In the post-pandemic era, as society seeks to adjust to an unstable context, change remains as constant as ever. If anything, its pace has only accelerated, thereby bringing increased uncertainty as well as promising new opportunities.

Amidst all this change, consumer needs and expectations continue to evolve as well. How are e-shoppers responding to the economic context? What goods are they buying? What are their expectations, and are those expectations being met? Based on an in-depth analysis of almost 24,000 e-shoppers across 22 European countries, our 2022 e-shopper barometer truly delivers change, thereby revealing the latest and most meaningful trends while offering valuable analysis and insight into what the future may hold.

The brochure below provides an overview of e-commerce trends in Europe.

Discover our brochure now

Expectations regarding delivery solutions

Expectations regarding delivery solutions

 

  1. The most popular way of receiving parcels is still the parcel locker (in Estonia, 83% of respondents prefer parcel lockers, the European average is 20%).

  2. 61% of e-shoppers use different ways of receving parcels, in addition to parcel lockers they also order delivery by courier to a specified address.

Eco-friendly attitudes

 

  1. More than half of regular e-shoppers consider that brands and companies have to be environmentally responsible these days.

  2. A third of regular e-shoppers will buy an eco-friendly product if they have the opportunity.

  3. 30% are willing to pay extra for products/services that consider the environment.

Eco-friendly attitudes

 

  1. More than half of regular e-shoppers consider that brands and companies have to be environmentally responsible these days.

  2. A third of regular e-shoppers will buy an eco-friendly product if they have the opportunity.

  3. 30% are willing to pay extra for products/services that consider the environment.

The role of social media in e-shopping

The role of social media in e-shopping

 

  1. 77% of regular e-shoppers share shopping experiences with their family and friends, rate the experience in the web shop, if possible, or post about it on social media.

  2. 71% of regular e-shoppers follow or like brands on social networking sites.

  3. Nearly a third of e-shoppers consider a bad review on social media the critical factor in deciding not to purchase an item.