For more than 5 years, DPDgroup's online shopper barometer has revealed the trends and behaviours of European online shoppers.

 

It is the most comprehensive study on online shopping and cross-border e-commerce.
It reveals the behaviours of Europeans who buy online, and sheds light on future trends and forecasts for the e-commerce industry.

 

Key take-aways of the e-shopper barometer 2021

Omnichannel

No longer a mere channel, e-shopping has become a part of everyday life with a key role to play in New Commerce.
This is evident in the heights that e-commerce reached during the pandemic.

Omnichannel

Ecommerce Ecommerce

No longer a mere channel, e-shopping has become a part of everyday life with a key role to play in New Commerce.
This is evident in the heights that e-commerce reached during the pandemic.

Shopping experience

Kunde Kunde

Shopping experience

As e-shopping has become a normal habit, consumers’ expectations are increasing.
E-shoppers are still very satisfied with the whole e-shopping experience (purchase, delivery, return) but slightly less so than in previous years.

Sustainability

Sustainability has become a major expectation throughout the value chain, but e-shoppers associate a sustainable purchase mostly with the product itself.
For them, green delivery means using low-emission vehicles and the possibility of combining several orders.

Sustainability

leaves leaves

Sustainability has become a major expectation throughout the value chain, but e-shoppers associate a sustainable purchase mostly with the product itself.
For them, green delivery means using low-emission vehicles and the possibility of combining several orders.

Food

Food Food

Food

Fresh food & beverages are the clear winners of product category sales, especially fresh and ready-to-eat food.
Around 35% of regular e-shoppers ordered food products online since January.

Parcel lockers

The ability to set a delivery time is very important for buyers, as it meets new needs in post-pandemic lifestyles, such as home office. Next-day delivery continues to grow in popularity, especially for perishable goods. Contactless delivery as well as multiple delivery options are also key.

Parcel lockers

Consignes Consignes

The ability to set a delivery time is very important for buyers, as it meets new needs in post-pandemic lifestyles, such as home office. Next-day delivery continues to grow in popularity, especially for perishable goods. Contactless delivery as well as multiple delivery options are also key.