It is the most comprehensive study on online shopping and cross-border e-commerce.
It reveals the behaviours of Europeans who buy online, and sheds light on future trends and forecasts for the e-commerce industry.
Key take-aways of the e-shopper barometer 2021
No longer a mere channel, e-shopping has become a part of everyday life with a key role to play in New Commerce.
This is evident in the heights that e-commerce reached during the pandemic.
No longer a mere channel, e-shopping has become a part of everyday life with a key role to play in New Commerce.
This is evident in the heights that e-commerce reached during the pandemic.
As e-shopping has become a normal habit, consumers’ expectations are increasing.
E-shoppers are still very satisfied with the whole e-shopping experience (purchase, delivery, return) but slightly less so than in previous years.
Sustainability has become a major expectation throughout the value chain, but e-shoppers associate a sustainable purchase mostly with the product itself.
For them, green delivery means using low-emission vehicles and the possibility of combining several orders.
Sustainability has become a major expectation throughout the value chain, but e-shoppers associate a sustainable purchase mostly with the product itself.
For them, green delivery means using low-emission vehicles and the possibility of combining several orders.
Fresh food & beverages are the clear winners of product category sales, especially fresh and ready-to-eat food.
Around 35% of regular e-shoppers ordered food products online since January.
The ability to set a delivery time is very important for buyers, as it meets new needs in post-pandemic lifestyles, such as home office. Next-day delivery continues to grow in popularity, especially for perishable goods. Contactless delivery as well as multiple delivery options are also key.
The ability to set a delivery time is very important for buyers, as it meets new needs in post-pandemic lifestyles, such as home office. Next-day delivery continues to grow in popularity, especially for perishable goods. Contactless delivery as well as multiple delivery options are also key.
Parcel shipping for business and private customers / E-shopper Barometer 2021