E-commerce in Latvia and in Europe
E-commerce in Latvia and in Europe
Geopost conducts an annual Europe-wide survey that provides a comprehensive overview of e-commerce in Europe and the habits of e-shoppers. More than 23 thousand European residents participated in the 2022 study, of which 801 were Latvian residents in the 18+ age group.
Did you know that...
- Latvian regular e-shoppers order 4 packages a month on average and their purchases make up 87% of all web transactions.
- 77% of Latvian regular e-shoppers have purchased goods from foreign websites and the main reason for ordering from foreign web shops is getting better prices (52%).
- Consumer-to-consumer (C2C) e-commerce platforms are gaining increasingly more popularity. 53% of Latvian regular e-shoppers are users of C2C platforms.
A shifting landscape
The global e-commerce market has experienced tremendous change over the past few years. Following decades of steady growth, the health crisis of 2020 was a watershed moment for the entire industry: shoppers turned to the Internet in droves, resulting in growth that far exceeded all expectations. Consequently, consumer habits underwent a dramatic shift, thereby cementing the importance of e-commerce and heralding a new hybrid mode of consumption. Consumers freely combined online and traditional modes in a manner that best suited their personal tastes and preferences.
In the post-pandemic era, as society seeks to adjust to an unstable context, change remains as constant as ever. If anything, its pace has only accelerated, thereby bringing increased uncertainty as well as promising new opportunities.
Amidst all this change, consumer needs and expectations continue to evolve as well. How are e-shoppers responding to the economic context? What goods are they buying? What are their expectations, and are those expectations being met? Based on an in-depth analysis of almost 24,000 e-shoppers across 22 European countries, our 2022 e-shopper barometer truly delivers change, thereby revealing the latest and most meaningful trends while offering valuable analysis and insight into what the future may hold.
The brochure below provides an overview of e-commerce trends in Europe.
A shifting landscape
The global e-commerce market has experienced tremendous change over the past few years. Following decades of steady growth, the health crisis of 2020 was a watershed moment for the entire industry: shoppers turned to the Internet in droves, resulting in growth that far exceeded all expectations. Consequently, consumer habits underwent a dramatic shift, thereby cementing the importance of e-commerce and heralding a new hybrid mode of consumption. Consumers freely combined online and traditional modes in a manner that best suited their personal tastes and preferences.
In the post-pandemic era, as society seeks to adjust to an unstable context, change remains as constant as ever. If anything, its pace has only accelerated, thereby bringing increased uncertainty as well as promising new opportunities.
Amidst all this change, consumer needs and expectations continue to evolve as well. How are e-shoppers responding to the economic context? What goods are they buying? What are their expectations, and are those expectations being met? Based on an in-depth analysis of almost 24,000 e-shoppers across 22 European countries, our 2022 e-shopper barometer truly delivers change, thereby revealing the latest and most meaningful trends while offering valuable analysis and insight into what the future may hold.
The brochure below provides an overview of e-commerce trends in Europe.
A convenient web tool for reviewing the survey results
A convenient web tool for reviewing the survey results
We have created a web tool to display the desired results where you can apply various filters (e.g., age group of respondents, place of residence etc.) and compare the countries that interest you.