E-shopping trends in Europe

Discover the widest survey about e-commerce in Europe, revealing the latest behaviours and expectations of +24,000 e-shoppers in 22 countries. Geopost conducts an annual Europe-wide survey that provides a comprehensive overview of e-commerce in Europe and the habits of e-shoppers. More than 24 thousand European residents participated in the 2023 study, of which 806 were Latvian residents in the 18+ age group.

Key takeaways

Onlineshopping.png Onlineshopping.png

Key takeaways

online shopping icon in black and red 48% of all e-shoppers are regular e-shoppers

62% of regular e-shoppers prioritise price in their buying decisions

smartphone icon 72% of regular e-shoppers are C2C users

Parcel with dpd branding in black and red 44% of regular e-shoppers choose out-of-home delivery solutions

Accurate lead time icon 70% of regular e-shoppers prioritise predictability when purchasing online

* Regular e-shoppers receive on average 5.2 parcels per month | * C2C: consumer to consumer

Is frugality the new hype?

More e-shoppers are opting for second-hand C2C platforms due to financial reasons. With 44% making monthly purchases, C2C commerce is growing, involving almost 3 in 4 European regular e-shoppers. Besides cost savings, this trend aligns with environmental awareness and helps sellers free up space while earning extra income. In 2023, 72% of regular e-shoppers became C2C users, reflecting a dynamic shift in consumer behaviour.

Is frugality the new hype?

C2C shoppers infographic C2C shoppers infographic

More e-shoppers are opting for second-hand C2C platforms due to financial reasons. With 44% making monthly purchases, C2C commerce is growing, involving almost 3 in 4 European regular e-shoppers. Besides cost savings, this trend aligns with environmental awareness and helps sellers free up space while earning extra income. In 2023, 72% of regular e-shoppers became C2C users, reflecting a dynamic shift in consumer behaviour.

A convenient web tool for reviewing the survey results

e-shopper barometer comparison tool e-shopper barometer comparison tool

A convenient web tool for reviewing the survey results

We have created a web tool to display the desired results where you can apply various filters (e.g., age group of respondents, place of residence etc.) and compare the countries that interest you.