E-shopper Barometer 2021
Compare e-shoppers' behaviour here, in Europe and in the World.
Today’s e-shoppers are confident in the online shopping experience and now expect a high level of service with every purchase. They are perfectly at ease buying food online and intend to keep doing so. They care about the environment, and, as ever, convenience is a key motivator. With these expectations in mind, it is the industry’s duty to meet them.
Carmen Cureu, Market Research Director
Meet the e-shoppers!
Seek pleasure from an e-shopping experience
Love simplifying their lifestyle
Are willing to pay extra to facilitate their daily lives
Use e-commerce out of necessity
Prefer desktop/laptop for e-shopping
Less likely to use social media
Reactive to negative online feedback
Sensitive to delivery fees
Favor sustainable delivery solutions
Smartphone in hand at all times
Find e-shopping convenient and stress-free
Seek for reviews and recommendations before buying
Choose to buy online only when the price is right
Prefer home delivery
Often use lockers in order to pick parcels conforming their personal schedule
Portuguese regular E-shoppers made 4,2 orders in a month (5,5 average in Europe)
Fresh food and beverages is the category that most increased for Portuguese e-shoppers (+16% vs 2019), with 35% of the weight in purchases