Delivering change

The only constant in life is change

The only constant in life is change”. As good example, the global e-commerce market has experienced tremendous change over the past few years. Following decades of steady growth, the health crisis of 2020 was a watershed moment for the entire industry: shoppers turned in droves to the Internet, resulting in growth that far exceeded all expectations. As a result, consumer habits underwent a dramatic shift, cementing e-commerce’s importance and heralding a new hybrid mode of consumption. Dubbed ‘New Commerce,’ this new approach expressed a certain liberty from the technological, logistic, and economic restrictions of the past. Consumers freely combined traditional and online possibilities in the way that best suited their personal tastes and preferences. In the post-pandemic era, as society seeks to adjust to an unstable context, change remains as constant as ever. If anything, its pace has only accelerated, bringing increased uncertainty as well as promising new opportunities.

Jean-Claude Sonet, EVP marketing, communication & sustainability

Delivering change

Jean-Claude-Sonet-Round-ImageNEW Jean-Claude-Sonet-Round-ImageNEW

The only constant in life is change

The only constant in life is change”. As good example, the global e-commerce market has experienced tremendous change over the past few years. Following decades of steady growth, the health crisis of 2020 was a watershed moment for the entire industry: shoppers turned in droves to the Internet, resulting in growth that far exceeded all expectations. As a result, consumer habits underwent a dramatic shift, cementing e-commerce’s importance and heralding a new hybrid mode of consumption. Dubbed ‘New Commerce,’ this new approach expressed a certain liberty from the technological, logistic, and economic restrictions of the past. Consumers freely combined traditional and online possibilities in the way that best suited their personal tastes and preferences. In the post-pandemic era, as society seeks to adjust to an unstable context, change remains as constant as ever. If anything, its pace has only accelerated, bringing increased uncertainty as well as promising new opportunities.

Jean-Claude Sonet, EVP marketing, communication & sustainability

The new e-shopper barometer is out!

online online

The new e-shopper barometer is out!

Discover the latest e-commerce trends in Europe.

E-commerce retains its strong appeal

online shopping

66%

of all portuguese
are e-shoppers

online parcel

5 in 10

regular e-shoppers are buying and/or
selling on C2C platforms

food

35%

of regular e-shoppers ordered fresh food
and beverage online in 2022

e-shoppers

New trends

In Portugal

  1. 45% dos e-shoppers regulares compra produtos em segunda mão

  2. 78% dos e-shoppers regulares em Portugal estão sempre à procura de bons negócios

  3. 75% consideram que o preço é mais importante em 2022 vs 2021 quando compram um produto ou serviço

e-shoppers

5 in 10 regular e-shoppers are C2C platform users

E-shoppers purchase from individuals mainly because it’s less expensive than buying new products.

Regular e-shoppers who sell on these platforms also seek to save some space in their homes, and this new e-commerce method allows them to get rid of unused items while earning some extra money.

5 in 10 regular e-shoppers are C2C platform users

c2c c2c

E-shoppers purchase from individuals mainly because it’s less expensive than buying new products.

Regular e-shoppers who sell on these platforms also seek to save some space in their homes, and this new e-commerce method allows them to get rid of unused items while earning some extra money.

Tech: the predictability factor.

tech tech

Tech: the predictability factor.

When it comes to delivery, predictability continues to gain importance in e-shoppers’ minds. Being informed about the exact one-hour delivery time slot and the ability to choose the specific day/time of delivery are more important than ever.

Key takeaways

 Fresh food and beverage continue to thrive

 Price consciousness is shaping consumer behavior

 E-shoppers have higher expectations than ever

 Predictability is key to customer satisfaction

 OOH solutions are gaining ground

Key takeaways

insights insights

 Fresh food and beverage continue to thrive

 Price consciousness is shaping consumer behavior

 E-shoppers have higher expectations than ever

 Predictability is key to customer satisfaction

 OOH solutions are gaining ground