The only constant in life is change
The only constant in life is change”. As good example, the global e-commerce market has experienced tremendous change over the past few years. Following decades of steady growth, the health crisis of 2020 was a watershed moment for the entire industry: shoppers turned in droves to the Internet, resulting in growth that far exceeded all expectations. As a result, consumer habits underwent a dramatic shift, cementing e-commerce’s importance and heralding a new hybrid mode of consumption. Dubbed ‘New Commerce,’ this new approach expressed a certain liberty from the technological, logistic, and economic restrictions of the past. Consumers freely combined traditional and online possibilities in the way that best suited their personal tastes and preferences. In the post-pandemic era, as society seeks to adjust to an unstable context, change remains as constant as ever. If anything, its pace has only accelerated, bringing increased uncertainty as well as promising new opportunities.
Jean-Claude Sonet, EVP marketing, communication & sustainability
The only constant in life is change
The only constant in life is change”. As good example, the global e-commerce market has experienced tremendous change over the past few years. Following decades of steady growth, the health crisis of 2020 was a watershed moment for the entire industry: shoppers turned in droves to the Internet, resulting in growth that far exceeded all expectations. As a result, consumer habits underwent a dramatic shift, cementing e-commerce’s importance and heralding a new hybrid mode of consumption. Dubbed ‘New Commerce,’ this new approach expressed a certain liberty from the technological, logistic, and economic restrictions of the past. Consumers freely combined traditional and online possibilities in the way that best suited their personal tastes and preferences. In the post-pandemic era, as society seeks to adjust to an unstable context, change remains as constant as ever. If anything, its pace has only accelerated, bringing increased uncertainty as well as promising new opportunities.
Jean-Claude Sonet, EVP marketing, communication & sustainability
Discover the latest e-commerce trends in Europe.
of all portuguese
are e-shoppers
regular e-shoppers are buying and/or
selling on C2C platforms
of regular e-shoppers ordered fresh food
and beverage online in 2022
In Portugal
45% dos e-shoppers regulares compra produtos em segunda mão
78% dos e-shoppers regulares em Portugal estão sempre à procura de bons negócios
75% consideram que o preço é mais importante em 2022 vs 2021 quando compram um produto ou serviço
E-shoppers purchase from individuals mainly because it’s less expensive than buying new products.
Regular e-shoppers who sell on these platforms also seek to save some space in their homes, and this new e-commerce method allows them to get rid of unused items while earning some extra money.
E-shoppers purchase from individuals mainly because it’s less expensive than buying new products.
Regular e-shoppers who sell on these platforms also seek to save some space in their homes, and this new e-commerce method allows them to get rid of unused items while earning some extra money.
When it comes to delivery, predictability continues to gain importance in e-shoppers’ minds. Being informed about the exact one-hour delivery time slot and the ability to choose the specific day/time of delivery are more important than ever.
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