eShoppers in Europe -E-commerce survey

E-commerce was among the fortunate few sectors to maintain a positive momentum in 2020, despite the disturbance of the Covid-19 pandemic. Despite continued growth, however, the industry did not entirely escape the pandemic’s impact. Based on our deep understanding of European online shopping trends and habits, we’ve looked into how the health crisis has affected e-commerce. The 2020 e-shopper barometer is based on data from previous DPDgroup e-shopper barometer studies and third-party sources

With health restrictions and lockdowns closing access to traditional retail stores, Covid-19 has fast-forwarded e-commerce across the globe three to five years ahead of what the industry was prepared for. In the EU alone, 15 million new e-shoppers appeared in 2020 vs 2019.

In only a few months, we’ve witnessed great transformation.

Until 2019, the e-commerce space was highly concentrated. This reality changed in 2020: occasional e-shoppers became regular buyers, as their frequency of purchase increased; coupled with the arrival of new e-shopper profile: the senior e-shopper.

Product category preferences have also shifted drastically, while the growing trends of conscious consumerism and sustainability have gained further momentum.

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