In recent years, Geopost's e-shopper barometer report has revealed the trends and behaviors of Europeans shopping online. It is the most extensive survey of e-commerce and cross-border trade ever accomplished.

Our Key Facts & Figures

E-shoppers expect e-commerce to be environmentally responsible

Rapid delivery with multiple options can influence the decision to buy

E-shoppers actively look cross-border for good deals online

E-shoppers use social media to research and review products

E-shopper Barometer

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E-shopper Barometer

This comprehensive study focuses on a range of indicators including online shopping frequency, barriers to online shopping, customer loyalty to online stores, international purchases and consumer behaviour.

As in previous years, the study reveals the behaviors of online shoppers in Romania and provides insight into future trends and prospects for the e-commerce industry.

Recurring buyers are responsible for 90% of online market volume.

The results of the study helped to identify and highlight three profiles of the e-shopper:

The new e-shopper barometer is out!

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The new e-shopper barometer is out!

Discover the latest e-commerce trends in Europe.

The regular e-Shopper

Aficionado e-shopper Aficionado e-shopper

The regular e-Shopper

Regular e-shoppers are online shoppers who purchase goods from all areas at least once a month. They like to shop online because it gives them the opportunity to save time and energy. 90% of all online purchases are made by regular shoppers.

"I can purchase almost 100% of the products/services I need online."

Women e-Shoppers

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Women e-Shoppers

Most women e-shoppers in Romania are young (18-34 years old) and live in big cities from Moldova, Muntenia, Ardeal and Bucharest. 56% of all regular e-shoppers are women. Contrary to prejudice, the purchases made by them under the impulse of the moment are less than in the case of men.

The eco-selective e-shopper

Eco selective e-shopper Eco selective e-shopper

The eco-selective e-shopper

As a result of awareness of the importance of the environment among the global population, e-shoppers are asking companies to adopt more and more sustainable practices.

28% of e-shoppers believe that brands must offer sustainable packaging for the transport of ordered products, sustainable packaging being also a criterion in the purchase decision of these e-shoppers.