E-shoppers expect e-commerce to be environmentally responsible
Rapid delivery with multiple options can influence the decision to buy
E-shoppers actively look cross-border for good deals online
E-shoppers use social media to research and review products
This comprehensive study focuses on a series of indicators including online purchasing frequency, barriers to online purchase, website loyalty, cross-border purchasing and shopping attitudes.
As the previous years, it reveals the behaviours of Europeans who purchase online, and provides an outlook on future trends and on the prospects of the e-commerce industry.
Regular e-shoppers remain significant, representing 45% of online e-shoppers in Europe and being responsible for 85% of online market volume.
Beyond this vast category of online purchasers, the study results helped identify 3 emerging e-shopper profiles: