E-shoppers expect e-commerce to be environmentally responsible
Rapid delivery with multiple options can influence the decision to buy
E-shoppers actively look cross-border for good deals online
E-shoppers use social media to research and review products
This comprehensive study focuses on a range of indicators including online shopping frequency, barriers to online shopping, customer loyalty to online stores, international purchases and consumer behaviour.
As in previous years, the study reveals the behaviors of online shoppers in Romania and provides insight into future trends and prospects for the e-commerce industry.
Recurring buyers are responsible for 90% of online market volume.
The results of the study helped to identify and highlight three profiles of the e-shopper:
Discover the latest e-commerce trends in Europe.