DPDgroup presents Europeans’ latest online shopping habits
"This study* highlights the key e-commerce trends in Europe and gives good insight into the online behaviour of e-shoppers. Cross-border shopping is gaining in popularity throughout the region and there is considerable room for growth in the coming years. Especially if Europeans who have yet to make purchases on foreign websites also start buying online. This report gives our customers the information they need to benefit from this growth too," according to Eric Dietz, CEO of DPD in the Netherlands.
Key take-aways off 2017:
- Online experience: the vast majority of e-shoppers consider their most recent online purchasing experience as ‘very positive’, and found their experience ‘easy’.
- Cross-border e-shopping: cross-border purchases are growing significantly, especially for products originating from China. There is still room for strong growth as one third of e-shoppers are willing to start purchasing abroad.
- M-commerce: smartphones are increasingly used to make online purchases, especially among heavy buyers and millennials.
- Delivery: the home is still by far the most used delivery location, but interest for alternatives is growing e.g. parcel shops, retailer stores, and lockers.
- Local strategies: delivery and payment preferences vary widely from one country to the other. To meet customers’ expectations and further develop e-commerce activities, e-tailers must think local to maximise opportunities.