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6 June 2023 | DPD REGIONAL CEE

DPD Romania, important support for online stores expanding in Bulgaria

Bulgaria - Informational data:

  • Population: 6,8 millions of residents

  • PIB: 6.950 euro/resident

  • Top 3 products bought online: Shoes (62%, EU average 49%), Fashion (53%, EU 59%) and Beauty/Health Care (52%, EU 48%)

The e-commerce market in Bulgaria is very dynamic and alive, since 81% of Bulgarians, above the EU average (77%) have shopped online at least once. In the top of the products preferred by Bulgarian e-shoppers are Footwear (62%), Fashion products (53%), respectively Beauty/Health Care (52%). DPD Romania's partner in Bulgaria is Speedy, it is the second largest courier in the neighboring country, which has a vast Out of Home network and delivered 42.7 million parcels last year.

Detailed knowledge of regional markets is a major advantage for businesses that want to expand on the e-commerce market in Bulgaria. In addition to detailed reports on the market, consumption habits and profile of Bulgarian e-shoppers, the CEE Regional Service offered by DPD Romania contains a set of important benefits for Romanian online stores that intend to sell in the neighboring country.

CEE Regional Service. Main benefits

  • The best prices on road deliveries

  • Cash on delivery in ron or leva. Payments are made weekly, every Monday, within 10 days of the parcel's delivery; COD limit: BGN 9,999

  • Access to an Out of Home network of over 500 lockers, Pick-Up Shops and offices

  • Short transit time (2 days from package pickup) and fast road deliveries

  • Dedicated Support - Assigned sales agent and CS regardless of customer size

  • Relevant information about the e-commerce market in Bulgaria

For the complete offer, visit the DPD Romania website.

What Bulgarian e-shoppers want

In the top of the products preferred by Bulgarian e-shoppers are Footwear (62%, EU average is 49%), Fashion (53%, EU 59%), respectively Beauty/Health Care (52%, EU 48%).

Other important product categories in the preferences of Bulgarian e-shoppers: Books (47%, EU 43%), Household appliances (31%, EU 24%), Medicines (31%, EU 24%), Toys (29%, EU 29% ), Technology (28%, EU 29%), Furniture (25%, EU 31%), Accessories and Jewelery (25%, EU 26%).

4 out of 5 Bulgarian e-shoppers pay close attention to offers

For 58% of Bulgarian e-shoppers (EU 63%), online shopping helps save money. Moreover, for 67% of them (EU 61%), the most important factor in the purchase decision is the price.

Four out of five Bulgarian e-shoppers (80%, EU 69%) admit that they are always looking for good deals and more than half (58%, EU 53%) say they hunt for events with special offers, online or offline, by such as Black Friday, seasonal or occasional discounts.

Bulgarian e-shoppers spend time on social media

Almost all Bulgarian e-shoppers (90%, EU 70%) used social networks for the purpose of shopping, being particularly interested in getting inspiration (43%, EU 28%), to get information (41%, EU 25%) or to receive recommendations from family or friends (37%, EU 21%).

70% of Bulgarian e-shoppers (EU 48%) bought directly from social media platforms.

Bulgarians appreciate online stores written in their language

71% of Bulgarians who shop online (EU 57%) already have the experience of shopping from online stores abroad. The most frequently cited reasons: found better deals (71%, EU 52%) or products and brands not available locally (52%, EU 52%), had easier, more transparent delivery and advantageous return options ( 22%, EU 18%) and the fact that the respective online stores had the offer in Bulgarian (13%, EU 13%) mattered.

Last year, the most foreign online stores where Bulgarians shopped were in China (59%, EU 51%), Germany (38%, EU 29%) and the UK (32%, EU 25%). Regarding neighboring countries, 17% of purchases were made from online stores located in these countries (EU 44%).

Speedy, the bulgarian partner of DPD Romania

Speedy is the second largest courier in Bulgaria. It has an Out of Home network spread throughout Bulgaria, consisting of 87 lockers and 430 Pick-Up Shops, 10 warehouses, 28 offices and 1,246 vehicles, and delivered 42.7 million parcels last year.

Speedy customers can pay by card at the courier and benefit from the Predict service, thanks to which they know the 60-minute interval in which the package is delivered (this is, by the way, a requirement that a third of them have from the courier). Deliveries are also made on Saturdays, and a special Voucher is used for returns.

The company, founded in 1998, has been part of the European Geopost network since 2014 and aims to reach the target of 100% carbon neutral at no additional cost to customers.