3. July 2023 | DPD REGIONAL CEE

Who are e-shoppers in the Czechia and what do they want from an online store

Czechia - Informational data:

  • Population: 10,5 million of citizens

  • PIB: 18.470 euro/citizen

  • Top 3 product: Fashion (50%, average EU 59%), Beauty/Health Care (50%, EU 48%), Shoes (47%, EU 49%)

The e-commerce market in the Czechia has an interesting particularity: the age categories to which most Czech e-shoppers belong are extreme: over 50 years old (29%), respectively between 18 and 29 years old (28%).

CEE Regional Service. Benefits for DPD Romania customers

There are many characteristics of the e-commerce market in the Czechia, the knowledge of which can turn into an important advantage for online stores that want to expand in one of the most interesting markets in Central and Eastern Europe.

DPD Romania supports them with a unique service package in Romania: the CEE Regional Service. Here are the main benefits offered by this package:

  • The best prices on road deliveries

  • Cash on delivery in lei or euros. Payments are made weekly, every Monday, within 10 days of the parcel's delivery; COD limit: 3,000 euro

  • Access to an Out of Home network of over 450 lockers and almost 2,000 Pick-Up Shops

  • Road service door to door | Intended for online stores

  • Short transit time (2 days from package pickup) and fast road deliveries with over 1,500 vehicles

  • The Predict service, a unique system in Europe for interactive delivery management, which allows recipients to know the exact 60-minute interval in which the package is delivered

  • Dedicated Support - Assigned sales agent and CS regardless of customer size

  • Relevant information about the e-commerce market in the Czechia

See full offer.

Czech e-commerce market dominated by female customers

The majority of Czech e-shoppers are women (57%, EU 56%), the average age being 40.2 years (EU 42.4 years). It is interesting that most Czech e-shoppers fall into the age categories of over 50 years (29%), respectively 18-29 years (28%).

Why do Czechs shop online

The main reasons why Czechs shop online are that it saves time (72%, EU 77%) and that it saves them the stress of shopping in stores (61%, EU 66%).

For 57% of Czech e-shoppers (EU 63%), online shopping helps save money. In fact, for 66% of them (EU 61%), up by 7 percent compared to the previous year, the most important factor in the purchase decision is the price. At the same time, 69% of Czech e-shoppers (EU 69%) admit that they are always looking for "really good" offers.

What Czech e-shoppers buy

In the top of the products preferred by Czech e-shoppers are those from the Fashion category (50%, EU 59%), Beauty/Health Care (50%, EU 48%), Footwear (47%, EU 49%), Medicines (45 %, EU 24%) and Leisure products (45%, EU 37%).

Books (38%, EU 43%) and Fresh Food & Drinks (36%, EU 35%) are also some of the product categories preferred by Czech e-shoppers.

Followed by Toys (32%, EU 29%), Decorations and Small Furniture (31%, EU 31%) and Electronics (26%, EU 29%).

Social Media

85% (EU 70%) of Czech e-shoppers use social media for at least one shopping-related purpose: to find inspiration (34%, EU 28%), to see recommendations from friends and family (34%, EU 21%) or for product information (32%, EU 25%).

More than half of Czech e-shoppers (57%, EU 48%) say they bought directly from social media platforms.

Shopping from abroad

62% of Czech e-shoppers shop online from abroad (EU 57%) when they find better deals (57%, EU 52%) or because they cannot find the respective products or brands in the Czech Republic (47%, EU 52%) . For 15% of them (EU 13%) it is important that the website is written in Czech.

They most frequently buy from online stores in China (63%, EU 51%), Germany (33%, EU 29%) and Slovakia (23%, EU 2%). In total, 71% (EU 75%) say they usually make purchases from European online stores.

DPD Czechia: 42 million parcels delivered in 2022

Founded in 1994, DPD Czechia join Geopost group since 1996. Last year it delivered 42 million parcels.

It has an Out of Home network spread throughout the Czech Republic, consisting of more than 1,450 lockers and almost 2,000 Pick-Up Shops. It has 2 hubs, 23 warehouses and 1,500 delivery vehicles.

DPD Czech customers can pay by card at the courier and benefit from the Predict service, thanks to which they know the 60-minute interval in which the parcel is delivered (this is also a requirement that a third of Czech e-shoppers have from their courier ).