E-Shopper Barometer

We have well-founded knowledge of purchasing behaviour and the shopping experience on the internet.

E-Shopper Barometer

We have well-founded knowledge of purchasing behaviour and the shopping experience on the internet.

2021

For the study on behalf of the DPDgroup, a total of 23'394 interviews were carried out in 21 European countries between 02 June and 16 July 2021. In Switzerland, 1'001 individuals 18 years of age or older took part in the survey. Thanks to the study, we have well-founded knowledge of purchasing behaviour and the shopping experience on the internet.

The following results relate to people who regularly shop online in Switzerland. Regular e-shoppers are between 18 and 70 years of age and purchase at least one item per month online. A total of 90 % of all online purchases in Switzerland are made by these regular e-shoppers. In Switzerland, 15,6 % of all purchases are made online, which corresponds almost to the average of European countries (15,5 %).

The need for sustainability

The need for sustainability

In Switzerland, a sustainable purchase primarily refers to the local dimension of the product (production and delivery) and the environmental friendliness of the product.

Most online purchases are in the fashion, shoes and books sectors.

Mode

fashion 68 %

Schuhe

shoes 61 %

Bücher

books 49 %

Swiss e-shoppers prefer to have their purchases delivered to their homes. The preferred delivery locations are...

Zuhause

home 82 %

Paketshop

parcelshop 9 %

Post

post office 9 %

Einzelhandel

retail 9 %

Protecting the environment is important.

Protecting the environment is important.

  • Of regular e-shoppers, 51 % find that it is important to have a choice of environmentally friendly delivery alternatives when buying online.
  • Of regular e-shoppers, 66 % would be more likely to choose a website / retailer / app that offers environmentally friendly delivery options.

There is interest for various options when it comes to delivery.

According to the importance index (average index: 100)

Realtime

Real-time information regarding delivery (164)

Lieferung am Folgetag

Delivery on the following day (142)

Lieferzeitfenster

Selecting day of and one-hour window for delivery (138)

Lieferung umleiten

Rerouting delivery (129)

Vorherige Benachrichtigungen - Zeitfenster von einer Stunde

Previous notifications - time window of one hour (127)

When choosing online shops, social media plays an important role.

When choosing online shops, social media plays an important role.

Of regular e-shoppers, 60 % are swayed by social media and influencers when choosing where to shop online.

Of regular e-shoppers, 87 % in Switzerland have already made purchases on websites from other countries.

Europa

in Europe 90 %

In China

in China 44 %