We have in-depth knowledge of buying behaviour and the online shopping experience.
For the study on behalf of Geopost, a total of 23'974 interviews were carried out in 22 European countries between 30 May and 26 July 2022. In Switzerland, 1'000 individuals 18 years of age or older took part in the survey. Thanks to the study, we have well-founded knowledge of purchasing behaviour and the shopping experience on the internet.
The following results relate to people who regularly shop online in Switzerland. Regular e-shoppers are between 18 and 70 years of age and purchase at least one item per month online. A total of 89 % of all online purchases in Switzerland are made by these regular e-shoppers. 16,4 % (+ 0,8 % yoy) of all Swiss purchases are made online, this figure is slightly above the European average (15,4 %, - 0,1 % yoy).
According to the importance index (average index: 100)
Regular e-shoppers choose websites based on trust, followed by word of mouth and recommendations from relatives and colleagues on social media. 65 % of regular e-shoppers share or post feedback after purchase.