E-Shopper Barometer

We have well-founded knowledge of purchasing behaviour and the shopping experience on the internet.

E-Shopper Barometer

We have well-founded knowledge of purchasing behaviour and the shopping experience on the internet.

2021

For the study on behalf of the DPDgroup, a total of 23'394 interviews were carried out in 21 European countries between 02 June and 16 July 2021. In Switzerland, 1'001 individuals 18 years of age or older took part in the survey. Thanks to the study, we have well-founded knowledge of purchasing behaviour and the shopping experience on the internet.

The following results relate to people who regularly shop online in Switzerland. Regular e-shoppers are between 18 and 70 years of age and purchase at least one item per month online. A total of 90 % of all online purchases in Switzerland are made by these regular e-shoppers. In Switzerland, 15,6 % of all purchases are made online, which corresponds almost to the average of European countries (15,5 %).

The need for sustainability

Protecting the environment is important.

Of regular e-shoppers, 51 % find that it is important to have a choice of environmentally friendly delivery alternatives when buying online.
Of regular e-shoppers, 66 % would be more likely to choose a website / retailer / app that offers environmentally friendly delivery options.