E-Shopper Barometer

We have well-founded knowledge of purchasing behaviour and the shopping experience on the internet

E-Shopper Barometer

We have well-founded knowledge of purchasing behaviour and the shopping experience on the internet

For the study on behalf of the DPDgroup, a total of 23,255 interviews were carried out in 21 European countries between 27 May and 10 July 2019. In Switzerland, 1,000 individuals 18 years of age or older took part in the survey. Thanks to the study, we have well-founded knowledge of purchasing behaviour and the shopping experience on the internet.

The following results relate to people who regularly shop online in Switzerland. Regular e-shoppers are between 18 and 70 years of age and purchase at least one item per month online. A total of 83% of all online purchases in Switzerland are made by these regular e-shoppers. In Switzerland, 13.5% of all purchases are made online, which corresponds exactly to the average of European countries.

The most popular payment method is by invoice, followed closely by Visa and Mastercard.

61% prefer to pay by invoice
58% would like to pay with Visa or Mastercard
38% like to pay using a digital wallet (e.g. PayPal)

Protecting the environment is important.

Of regular e-shoppers, 69% think that brands and companies should bear responsibility for the environment.
Of regular e-shoppers, 51% buy environmentally friendly products and 51% would be willing to pay more for environmentally friendly products.

When choosing online shops, social media plays an important role.

Of regular e-shoppers, 59% are swayed by social media and influencers when choosing where to shop online.

E-Shopper Barometer

E-Shopper Barometer

Most online purchases are in the fashion, books and shoes sectors.

fashion 63 %

shoes 58 %

books 42 %

Swiss e-shoppers prefer to have their purchases delivered to their homes. The preferred delivery locations are …

home 87 %

post office 12 %

work 11 %

The most popular payment method is by invoice, followed closely by Visa and Mastercard.

More and more online purchase are being carried out using a smartphone. On average, two devices are used to place online orders. The most frequently used devices are as follows:

smartphone 62 %

laptop 61 %

desktop 49 %

Protecting the environment is important.

The primary reasons for online shopping among regular e-shoppers:

to save time 74 %

to reduce stress compared to in-shop purchases 66 %

to save money 53 %

There is interest for various options when it comes to delivery.

Real-time information regarding delivery (169)

Selecting day of and one-hour window for delivery (146)

Rerouting delivery (140)

Delivery on the following day (131)

Multiple delivery options (131)

When choosing online shops, social media plays an important role.

Of regular e-shoppers, 86% in Switzerland have already made purchases on websites from other countries.

in Europe 88 %

in China 46 %