E-Shopper Barometer

We have well-founded knowledge of purchasing behaviour and the shopping experience on the internet

E-Shopper Barometer

We have well-founded knowledge of purchasing behaviour and the shopping experience on the internet

For the study on behalf of the DPDgroup, a total of 23,255 interviews were carried out in 21 European countries between 27 May and 10 July 2019. In Switzerland, 1,000 individuals 18 years of age or older took part in the survey. Thanks to the study, we have well-founded knowledge of purchasing behaviour and the shopping experience on the internet.

The following results relate to people who regularly shop online in Switzerland. Regular e-shoppers are between 18 and 70 years of age and purchase at least one item per month online. A total of 83% of all online purchases in Switzerland are made by these regular e-shoppers. In Switzerland, 13.5% of all purchases are made online, which corresponds exactly to the average of European countries.

Most online purchases are in the fashion, books and shoes sectors.

Mode

fashion 63 %

Schuhe

shoes 58 %

Bücher

books 42 %

Swiss e-shoppers prefer to have their purchases delivered to their homes. The preferred delivery locations are …

Mode

home 87 %

die Post

post office 12 %

Arbeitsplatz

work 11 %

The most popular payment method is by invoice, followed closely by Visa and Mastercard.

  • 61% prefer to pay by invoice
  • 58% would like to pay with Visa or Mastercard
  • 38% like to pay using a digital wallet (e.g. PayPal)

More and more online purchase are being carried out using a smartphone. On average, two devices are used to place online orders. The most frequently used devices are as follows:

Mode

smartphone 62 %

die Post

laptop 61 %

Dektop

desktop 49 %

Protecting the environment is important.

  • Of regular e-shoppers, 69% think that brands and companies should bear responsibility for the environment.
  • Of regular e-shoppers, 51% buy environmentally friendly products and 51% would be willing to pay more for environmentally friendly products.

The primary reasons for online shopping among regular e-shoppers:

Zeit sparen

to save time 74 %

Stress reduzieren

to reduce stress compared to in-shop purchases 66 %

Geld sparen

to save money 53 %

There is interest for various options when it comes to delivery.

According to the importance index (average index: 100)

Realtime

Real-time information regarding delivery (169)

Lieferzeitfenster

Selecting day of and one-hour window for delivery (146)

Lieferung umleiten

Rerouting delivery (140)

Lieferung am Folgetag

Delivery on the following day (131)

Mehrere Lieferoptionen

Multiple delivery options (131)

When choosing online shops, social media plays an important role.

Of regular e-shoppers, 59% are swayed by social media and influencers when choosing where to shop online.

Of regular e-shoppers, 86% in Switzerland have already made purchases on websites from other countries.

Europa

in Europe 88 %

in China

in China 46 %