2020

E-commerce was among the fortunate few sectors to maintain a positive momentum in 2020, despite the disturbance of the Covid-19 pandemic. Despite continued growth, however, the industry did not entirely escape the pandemic’s impact. Based on our deep understanding of European online shopping trends and habits, we’ve looked into how the health crisis has affected e-commerce. The 2020 e-shopper barometer is based on data from previous DPDgroup e-shopper barometer studies and third-party sources and does include data from the European market.

2019

For the study on behalf of the DPDgroup, a total of 23,255 interviews were carried out in 21 European countries between 27 May and 10 July 2019. In Switzerland, 1,000 individuals 18 years of age or older took part in the survey. Thanks to the study, we have well-founded knowledge of purchasing behaviour and the shopping experience on the internet.

The following results relate to people who regularly shop online in Switzerland. Regular e-shoppers are between 18 and 70 years of age and purchase at least one item per month online. A total of 83% of all online purchases in Switzerland are made by these regular e-shoppers. In Switzerland, 13.5% of all purchases are made online, which corresponds exactly to the average of European countries.