Delivering change
The only constant in life is change
”The only constant in life is change.“ As good example, the global e-commerce market has experienced tremendous change over the past few years. Following decades of steady growth, the health crisis of 2020 was a watershed moment for the entire industry: shoppers turned in droves to the Internet, resulting in growth that far exceeded all expectations. As a result, consumer habits underwent a dramatic shift, cementing e-commerce's importance and heralding a new hybrid mode of consumption. Dubbed ‘New Commerce,’ this new approach expressed a certain liberty from the technological, logistic, and economic restrictions of the past. Consumers freely combined traditional and online possibilities in the way that best suited their personal tastes and preferences. In the post pandemic era, as society seeks to adjust to an unstable context, chang remains as constant as ever. If anything, its pace has only accelerated, bringing increased uncertainty a well as promising new opportunities.
Jean-Claude Sonet, EVP marketing, communication & sustainability
Delivering change
The only constant in life is change
”The only constant in life is change.“ As good example, the global e-commerce market has experienced tremendous change over the past few years. Following decades of steady growth, the health crisis of 2020 was a watershed moment for the entire industry: shoppers turned in droves to the Internet, resulting in growth that far exceeded all expectations. As a result, consumer habits underwent a dramatic shift, cementing e-commerce's importance and heralding a new hybrid mode of consumption. Dubbed ‘New Commerce,’ this new approach expressed a certain liberty from the technological, logistic, and economic restrictions of the past. Consumers freely combined traditional and online possibilities in the way that best suited their personal tastes and preferences. In the post pandemic era, as society seeks to adjust to an unstable context, chang remains as constant as ever. If anything, its pace has only accelerated, bringing increased uncertainty a well as promising new opportunities.
Jean-Claude Sonet, EVP marketing, communication & sustainability
The results of the new E-shopper barometer survey are known!
The results of the new E-shopper barometer survey are known!
Discover the latest e-commerce trends in Europe.
69% of regular e-buyers in Croatia use C2C platforms
The last year has seen a huge increase in the use of C2C platforms and the purchase of used products through soical networks.
2 out of 3 regular Croatian e-buyers buy and/or sell on C2C platform, and ¼ claim that they have increased the purchase of used products. As in most countries, the main reason for buying on C2C platform is lower price, while for sellers the main driver of using a C2C platform is freeing up space and getting rid of unused things, as well as the possibility of additional earnings.
69% of regular e-buyers in Croatia use C2C platforms
The last year has seen a huge increase in the use of C2C platforms and the purchase of used products through soical networks.
2 out of 3 regular Croatian e-buyers buy and/or sell on C2C platform, and ¼ claim that they have increased the purchase of used products. As in most countries, the main reason for buying on C2C platform is lower price, while for sellers the main driver of using a C2C platform is freeing up space and getting rid of unused things, as well as the possibility of additional earnings.
Delivery preferences
Delivery preferences
Today's e-buyers in Croatia expect a smooth shopping experience, fast and reliable delivery, the ability to track their parcels and the freedom to decide when and where the parcels will be delivered.
When it comes to delivery, being notified of an accurate 1-hour delivery time frame and being able to choose a specific day of delivery is more important than ever.
