Peak period is a year-end shipped parcels volume increase phenomenon, linked to Christmas gifts. This period traditionally runs through December. In the last few years, this period has extended over the first half of January with the online gift-reselling phenomenon.
Meanwhile, « Black Friday » (on November 24th this year) followed by « Cyber Monday » (on November 27th this year), coming from American traditions, are developing today in some European countries thanks to e-commerce.
Peak period is now spreading from late November to half of January.
In 2016, the Black Friday week generated a 20% average increase of DPDgroup delivered parcels in Europe, with wide discrepancies among countries.
Year-end period entails a strong increase of volume handled in the last weeks. Indeed, in 2016 DPDgroup observed a 20% increase of its volumes during year-end period, even reaching +35% on some days.
This year, DPDgroup expects a similar growth of its volumes. Considering annual increase of traffic and its peaks, DPDgroup plans to deliver more than 6 million parcels per day on the busiest days, at the end of this year.
Therefore, like every year before « peak period », DPDgroup teams are joining forces to handle these seasonal volume records. Our experts in each country adapt resources according to their forecasts: transport capacity increase, delivery operation growth, additional sorting centre, team reinforcement, etc.
Year-end period is also the opportunity to internally create solidarity between services, so that this challenge leads to customer satisfaction. For example, headquarters staff can support delivery teams.
Home / DPDgroup is ready for the year-end period, opening with Black Friday