Dutch men spend more money online than women
Dutch men spend more money online than women. Women spend an average 75 euros compared with male consumers who spend 93 euros. Dutch consumers spend on online shopping. On average they buy 13 items on the Internet a year and spent around 84 euros during their most recent online shopping session. Most money is spent on clothing (60% of all purchases), shoes (39%) and gadgets (35%). These figures were provided by the E-Shopper Barometer published by parcel delivery experts DPD. Conducted by Kantar TNS among 24,871 e-shoppers worldwide, including 1,023 Dutch shoppers.
Although online shopping is becoming increasingly popular, the survey also presents reasons why Dutch consumers are unwilling to shop on the Internet. The number one reason is the complicated returns process. Three quarters of Dutch shoppers say that this is a no-go for them during online shopping. Items that are not in stock (70%) and poor reviews by fellow shoppers on social media (69%) are other reasons why Dutch consumers stay away from webshops. 55+ consumers have another number one: 83 percent don't shop online if there aren't enough security checks when making payments.
“Black Friday, Sinterklaas and Christmas are all round the corner. The last months of the year are a peak period for (online) retailers and the parcel market. Consumers are spending more and more money online. With people ordering online more frequently, an efficient, fast and transparent delivery system is essential. To retain the loyalty of online shoppers, retailers must remove the barriers, such as long delivery times and complicated returns processes. Clear, fast delivery is also very important. DPD is constantly innovating and renewing these processes to support retailers. Because they need to meet these requirements and retain the loyalty of the critical consumer”
Eric Dietz, CEO at DPD Nederland
Home / Dutch man is 'big spender' during online shopping