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Creating a new era of digital commerce!

This year, Geopost is proud to release its most far-reaching E-Shopper Barometer to date. Building on the responses of 30,697 interviews across 22 European countries, it offers precious insight into the most meaningful trends in e-commerce today while providing a well-informed glimpse into the future.”

Jean-Claude Sonet, EVP Marketing, Communication & Sustainability

jean claude sonet 2025 jean claude sonet 2025

Creating a new era of digital commerce!

This year, Geopost is proud to release its most far-reaching E-Shopper Barometer to date. Building on the responses of 30,697 interviews across 22 European countries, it offers precious insight into the most meaningful trends in e-commerce today while providing a well-informed glimpse into the future.”

Jean-Claude Sonet, EVP Marketing, Communication & Sustainability

5 key findings

  1. Regular e-shoppers are increasingly convinced of the advantages of online shopping – they value time savings, convenience and a wider selection of products.
  2. Price remains the main factor in purchasing – its importance has increased even more, as online shopping is increasingly perceived as a way to save money.
  3. The importance of choosing between different delivery options has grown significantly.
  4. Social networks are becoming an inspiration for purchasing – Instagram and Facebook have a strong influence on purchases, while TikTok is growing in popularity.
  5. Generation Z is shaping the market – when choosing an online store, they prioritize brand trust.
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5 key findings

  1. Regular e-shoppers are increasingly convinced of the advantages of online shopping – they value time savings, convenience and a wider selection of products.
  2. Price remains the main factor in purchasing – its importance has increased even more, as online shopping is increasingly perceived as a way to save money.
  3. The importance of choosing between different delivery options has grown significantly.
  4. Social networks are becoming an inspiration for purchasing – Instagram and Facebook have a strong influence on purchases, while TikTok is growing in popularity.
  5. Generation Z is shaping the market – when choosing an online store, they prioritize brand trust.
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74 %

Slovenians shop online

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78 %

of regular Slovenian e-shoppers believe that online shopping saves them time

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59%

of Slovenian e-shoppers want to know the 1-hour delivery timeframe or the exact delivery time of a delivery

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71 %

of Slovenian e-shoppers want to know in advance which delivery service will deliver their parcel

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Home delivery remains the most common choice among e-shoppers

Home delivery is still the most popular option among Slovenian e-shoppers, with 78% of regular online shoppers choosing this option. Almost half (45%) of regular shoppers use more than one delivery location. Parcel lockers are the second most popular, with their use increasing in recent years.

In total, 41% of parcels are delivered to Out of Home pick-up locations, which include parcel lockers and Pickup points.

Focus on Generation Z

Generation Z represents a very important group of participants in this year's survey. It was found that they use social networks slightly more than the average online shopper, both for inspiration and for shopping. Facebook plays a smaller role among younger users, while Instagram is increasingly taking the lead.

93% of online shoppers from Generation Z have a regular income, but only 1 in 3 are completely financially independent. 1 in 3 receive support from their parents, and 4 in 10 still live with their parents. The survey shows that they spend most of their regular income on online shopping.

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Focus on Generation Z

Generation Z represents a very important group of participants in this year's survey. It was found that they use social networks slightly more than the average online shopper, both for inspiration and for shopping. Facebook plays a smaller role among younger users, while Instagram is increasingly taking the lead.

93% of online shoppers from Generation Z have a regular income, but only 1 in 3 are completely financially independent. 1 in 3 receive support from their parents, and 4 in 10 still live with their parents. The survey shows that they spend most of their regular income on online shopping.

Although most regular Slovenian e-shoppers consider online shopping to be easy, their expectations are increasingly high. They want a quick and easy checkout, without the need to register or create an account, and they also expect clearer instructions for returning a parcel.

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New patterns of digital shopping

Almost all regular Slovenian e-shoppers use at least one social network as part of their shopping journey every week. Not only to follow content that entertains them, but also to gather information about products, research offers or view content related to products.

Instagram is particularly effective at turning platform usage into shopping inspiration, as is Pinterest, although it is used by fewer people. Facebook continues to strongly encourage actual purchases, while TikTok is seeing increasing weekly usage.