With health restrictions and lockdowns closing access to traditional retail stores, Covid-19 has fast-forwarded e-commerce across the globe three to five years ahead of what the industry was prepared for. In the EU alone, 15 million new e-shoppers appeared in 2020 vs 2019.
In only a few months, we’ve witnessed great transformation.
Until 2019, the e-commerce space was highly concentrated. This reality changed in 2020: occasional e-shoppers became regular buyers, as their frequency of purchase increased; coupled with the arrival of new e-shopper profile: the senior e-shopper.
Product category preferences have also shifted drastically, while the growing trends of conscious consumerism and sustainability have gained further momentum.
Based on this consolidated study, DPDgroup has developed a comparison tool allowing to establish a global picture of the e-shoppers habits in Europe. Though common ground can be found in e-shoppers’ attitudes and behaviour, it is interesting to notice that each country has its specificities.
Our comparison tool gives you deep insight into e-shoppers’ habits and preferences in Europe, country by country.