Despite continued growth, however, the industry did not entirely escape the pandemic’s impact. Based on our deep understanding of European online shopping trends and habits, we’ve looked into how the health crisis has affected e-commerce.
With health restrictions and lockdowns closing access to traditional retail stores, Covid-19 has fast-forwarded e-commerce across the globe three to five years ahead of what the industry was prepared for. In the EU alone, 15 million new e-shoppers appeared in 2020 vs 2019.
In only a few months, we’ve witnessed great transformation.
Until 2019, the e-commerce space was highly concentrated. This reality changed in 2020: occasional e-shoppers became regular buyers, as their frequency of purchase increased; coupled with the arrival of new e-shopper profile: the senior e-shopper.
Product category preferences have also shifted drastically, while the growing trends of conscious consumerism and sustainability have gained further momentum.
Based on this consolidated study, DPDgroup has developed a comparison tool allowing to establish a global picture of the e-shoppers habits in Europe. Though common ground can be found in e-shoppers’ attitudes and behaviour, it is interesting to notice that each country has its specificities.
Our comparison tool gives you deep insight into e-shoppers’ habits and preferences in Europe, country by country.