Rapid delivery with multiple options can influence the decision to buy
86% of E-shoppers actively look cross-border for good deals online
69% of regular e-shoppers use a smartphone
69% choose the website based on social media and influencers
This comprehensive study focuses on a series of indicators including online purchasing frequency, barriers to online purchase, website loyalty, cross-border purchasing and shopping attitudes.
As the previous years, it reveals the behaviours of Europeans who purchase online, and provides an outlook on future trends and on the prospects of the e-commerce industry.
Regular e-shoppers remain significant, representing 45% of online e-shoppers in Europe and being responsible for 85% of online market volume.
Beyond this vast category of online purchasers, the study results helped identify 3 emerging e-shopper profiles:
This comprehensive study focuses on a series of indicators including online purchasing frequency, barriers to online purchase, website loyalty, cross-border purchasing and shopping attitudes.
As the previous years, it reveals the behaviours of Europeans who purchase online, and provides an outlook on future trends and on the prospects of the e-commerce industry.
Regular e-shoppers remain significant, representing 45% of online e-shoppers in Europe and being responsible for 85% of online market volume.
Beyond this vast category of online purchasers, the study results helped identify 3 emerging e-shopper profiles:
Digitally savvy and adept at cross-border buying, these e-shoppers spend a lot of time shopping online and are looking for a tailored delivery experience. The Slovenian aficionados praise the convenience of e-shopping. They are overall happy with the delivery process. They favour home deliveries, but also like alternative delivery places like Pickup location and delivery at work. They mainly expect visibility (real-time info) and precision (knowing/selecting the time slot of the delivery - Predict). 88% thinks that "Shopping online saves time".
For epicurean e-shoppers, convenience is key. They appreciate time-and money-saving benefits that online shopping provides, and are selective in their purchasing choices. 60% of Slovenian epicureans consider that knowing the delivery company is important in the purchasing decision.
While green awareness is on the rise among the general population, e-shoppers require companies to adopt more and more sustainable practices. 92% of Slovenian epicureans claim to buy environmentally friendly products when possible.
The three new major segments of e-shoppers reveal that the e-commerce landscape has continually evolved and that improving the e-shopper’s online experience can be a huge opportunity for e-retailers to develop and drive their brands.
Read our brochure to have a more accurate understanding of the different profiles of e-shoppers, as well as their tastes and ways of consuming.
DPDgroup’s study enabled to make the following observations and findings:
As climate change gains greater importance, a minority of buyers actively choose online purchases with a low environmental impact, while a greater number of e-shoppers expect responsible actions on the part of brands and companies.
As e-buyers look for greater ease and convenience in the e-shopping process, they are choosing parcel shops more often for delivery based on their location.
A smooth online experience coupled with the ability to tailor fast delivery can influence the choice to purchase; longer delivery periods may be a barrier and cause for cart abandonment.
Bargains and good deals take priority over all other criteria. This is indicative for the eco-selective e-shoppers who purchase outside of Europe despite the ecological consequences of doing so.
Active on the web, today’s e-buyers use social media to research products prior to buying and share post-purchase experience for others. These connected habits will influence tomorrow’s e-commerce landscape.
Discover our e-shopper barometer brochure 2019
DPD / Sending parcels / E-Commerce / E-kupci v Evropi