Aschaffenburg, 12th of January 2026 - The winner of the “DPD loves small shops” competition has been announced: Hero Luremakers, a fishing lure manufacturer from Ammerndorf near Nuremberg, will receive one year of free shipping with DPD. The campaign in fall 2025 was aimed specifically at newly founded small and medium-sized enterprises. New SME customers were able to take part in the competition via social media posts and a linked landing page and register for the prize draw by filling out a form.
With this competition, DPD Germany underlined its commitment to supporting small shops and growing companies as a logistics partner from an early stage. “Small and medium-sized enterprises are a central part of our growth strategy,” explains DPD Germany. “With the ‘DPD loves small shops’ campaign, we wanted to show that we also offer efficient, professional solutions for smaller shipping volumes – and that we actively support our smaller customers in their growth.”
Winning a year of free shipping means a noticeable relief in day-to-day business and additional planning security costs for the winning company. At the same time, the winner gains access to DPD’s Europe-wide logistics network and its digital services.
We are a young, owner-managed company that was born out of our own passion for fishing. The profit gives us the planning security we need to focus more on our handmade products and our customers. The fact that DPD takes smaller shipping volumes seriously and offers professional solutions is a real added value for us as a growing e-commerce company.
Frank Heller, co-founder of Hero Luremakers
Hero Luremakers was founded in 2021 by avid anglers Frank and Hella Heller. The small team lovingly handcrafts high-quality, innovative predator lures that are “Made in Germany.” The products are lead-free, durable, and sustainably designed, combining classic fly fishing streamer techniques with modern soft bait elements (Artificial bait made of rubber or silicone). The range is complemented by individually configurable lures that are manufactured according to customer specifications. Distribution is via the company's own online shop to customers in Germany, Europe, and worldwide.
With its “DPD loves small shops” campaign, DPD emphasizes the strategic importance of small and medium-sized enterprises for its own business model. Even with comparatively low shipping volumes, DPD offers small businesses access to professional shipping solutions, thereby consciously investing in long-term business relationships.
