Aschaffenburg / Frankfurt, 12th September 2025 - The Frankfurt-based creative agency Filmhafen and Spacedealer, an agency specializing in digital marketing, won the pitch for DPD Germany's new B2B campaign. Under the slogan "We understand your everyday life – and deliver solutions that work", the campaign aims to consolidate DPD's position as a reliable partner for small and medium-sized businesses and a B2B specialist.
The campaign theme is directly implemented in the tire shipping segment. DPD has been demonstrating its expertise in the tire industry, which is characterized by seasonal peaks and high time pressure, for over 50 years. As a specialist in systematic tire shipping, DPD offers reliable solutions for manufacturers, dealers, and repair shops. Thanks to detailed forecast planning, slot bookings, and additional shifts at its depots, DPD guarantees sufficient capacity even during the peak seasons (spring and winter).
Partnerships with renowned players such as Tyroo, Delticom, and Reifencom underscore the company's experience. DPD applies the same industry expertise to other sectors such as furniture, construction, healthcare, fashion, food & beverages, and pet supplies.
The campaign, which is now being launched, will be based on a holistic approach that intelligently combines content strategy, marketing mix, and creative measures. This includes overarching campaign clips, online ads, social media content, specialist articles, and PR and sales materials.
The agencies will develop and implement the campaign in close collaboration with the DPD team.
We are very much looking forward to working with Filmhafen and Spacedealer. Their concept won us over because it clearly captures the DNA of our B2B business. The keywords ‘SME expert’ and ‘industry specialist’ highlight our expertise. The solution-oriented concept shows that we understand our customers' everyday lives and offer solutions that really work.
Christina Eistert, Head of Communications & Corporate Marketing at DPD Germany
With this agency pairing, we have found the ideal partners to highlight our industry-specific services and our expertise in the business customer sector. The planned campaign will not only ensure a strong start, but also create a consistent theme that carries our messages across all channels. I am particularly pleased that, with our focus on automotive, we can reinforce our long-standing market leadership in the tire business right from the start.
Katharina Pellmann, Head of Marketing & Product Management at DPD Germany
