23. October 2017 | Press release
DPD App wins German Design Award
The DPD App is the winner in the "Apps" category
Intuitive design and functionality impress the international jury of experts
Frankfurt, 23 October 2017 – The DPD App is one of the winners of the "German Design Award 2018" competition. In recognition of the intuitive design of DPD Germany's app the jury of the German Design Council (Rat für Formgebung) pronounced it the winner in the "Apps category . The award, which was initiated in 2012, is one of the world's most prestigious design competitions.
"We are all the more delighted that this year the DPD App is among the applications which have been honoured. It confirms not only that the functional scope and usability of our app for iOS and Android are without equal on the parcels market, but also that DPD has made a strong impression with its intuitive and appealing design"
Michael Knaupe, Director Customer Experience & Communications at DPD Deutschland
The multiple award-winning DPD App (already downloaded around 1.3 million times) has been continuously optimised since 2015. This summer it received a fully redesigned layout which enables even more intuitive use. In the development process there was particular focus on the social media feedback provided by users. However, the work on usability and design is by no means at an end. A dedicated digital customer experience team is working on a daily basis with external stakeholders on improving the design further.
The home screen of the new app features a personal dashboard which adapts automatically to individual use and parcel status (for example: "Hello Marie Blum, your parcel will be delivered between 16:09 and 17:09 hrs today."). In this way the personalised app enables faster access to shipments and the relevant delivery options.
This latest relaunch represents a further extension of DPD's established digital services, with which the DPD App has been setting benchmarks for years. For example, the map-based real-time tracking of shipments is just as unique on the German parcels market as the delivery forecast which is precise to within 60 minutes. In addition, no other parcel service offers such flexible redirection and new delivery options online, even while the parcel is already out for delivery. With its digital return button DPD has also set standards for the industry - and as if that were not enough, the app now enables parcels to be shipped at the click of a mouse and even creates digital parcel labels.
The wide-ranging innovative capacity which has made DPD an industry leader in terms of digital customer services is demonstrated not least by its service rating function which already features more than 1 million ratings from parcel consignees, as well as the unique online option for tipping delivery personnel whose service is especially well received.