Geopost e-shopper barometer: Service makes the difference

Aschaffenburg, 20th February, 2024: The willingness to shop online remains high despite the difficult economic situation in Europe: this is a key finding of the E-Shopper Barometer 2023, with which the French parent company of DPD Deutschland GmbH, Geopost, takes an annual look at the shopping behaviour of online shoppers throughout Europe. According to the survey, 48 per cent of respondents are regular online shoppers with five parcel deliveries per person per month.

Around 24,000 respondents from 22 European countries took part in the Geopost survey last year. The clear result: online shopping continues to enjoy great popularity. For example, 48 per cent of respondents in Europe are regular online shoppers with five parcel deliveries per person per month. Consumer-to-consumer e-commerce platforms and the second-hand sector in particular are booming. Around 35 per cent of respondents now buy second-hand items online from private individuals. The reasons for this are often the more favourable price, but sustainability aspects are also decisive.

For 60 per cent of respondents, delivery options play a decisive role when choosing an online shop. Precise information about the delivery status and the option to choose a delivery time slot are particularly important to online shoppers. In the survey, a full 70 per cent also stated that the ability to plan delivery is becoming increasingly relevant for the purchase decision. This is another reason why 44 per cent of respondents are already opting for alternative delivery options or so-called out-of-home solutions.

As an agile company, we can react very flexibly to changing customer needs. Whether it's redirecting to one of our more than 7,800 Pickup parcelshops, leaving the parcel in a secure location, specifying a preferred neighbour or changing the delivery day. With our Predict service, recipients can even find out exactly when their parcel will arrive within 30 minutes in the last hour before delivery. With these diverse services, we already offer an all-round carefree package. To ensure that this remains the case in the future, we are always on the lookout for further delivery alternatives that can be perfectly integrated into people's everyday lives.

Michael Knaupe, Chief Customer Experience & Business Development Officer at DPD Germany